777v Privacy Policy

Throughout this Privacy Policy, the following terms carry the meanings set out below:

• "777v", "we", "us", "our" — the 777v platform and its operating entity accessible at 777v.today.
• "Personal Data" — any information that identifies or can reasonably identify a living individual, directly or indirectly.
• "Processing" — any operation performed on personal data, including collection, storage, use, disclosure, or deletion.
• "Data Subject" — any identified or identifiable natural person whose personal data is processed by 777v, including all registered players and site visitors.
• "KYC" — Know Your Customer identity verification procedures required under anti-money laundering regulations.
• "Cookies" — small text files placed on your device by the 777v platform to enable certain functionality and analytics.
• "Third-Party Service Providers" — entities engaged by 777v to provide services in support of platform operations, such as payment processors, game providers, and identity verification services.

777v collects personal data from you in the following categories:

2.1 Identity & Contact Data

• Full legal name as stated on your government-issued identity document.
• Date of birth (used to verify that you meet the 21+ age requirement).
• Pakistani mobile phone number registered in your name.
• Email address used for account registration and communications.
• Residential address in Pakistan (collected during KYC verification).

2.2 Identity Verification Documents

• Copies of government-issued photographic identity documents (e.g., CNIC, passport).
• Proof of address documentation where required for enhanced verification.
• Selfie or live facial image for biometric identity matching during KYC.

2.3 Financial Data

• Payment method details used for deposits and withdrawals (e.g., JazzCash account number, EasyPaisa number, HBL/UBL/Meezan Bank account details, USDT wallet address).
• Transaction history including deposit amounts, withdrawal amounts, and dates in PKR.
• Bonus claims, wagering activity, and account balance records.

2.4 Technical & Usage Data

• IP address and approximate geographic location at the time of access.
• Device type, operating system, and browser information.
• Session duration, pages visited, games played, and betting activity logs.
• Login timestamps and authentication records.

2.5 Communications Data

• Records of support chat conversations and email correspondence with 777v.
• Responses to surveys or feedback requests where you choose to participate.
• Responsible gaming tool preferences and self-exclusion records.

777v collects personal data through the following means:

• Direct submission: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, or contacting support.
• Automated collection: Technical and usage data collected automatically through cookies, server logs, and similar technologies when you access the 777v platform.
• Third-party sources: Identity verification and fraud prevention data obtained from licensed KYC and AML service providers as part of our regulatory compliance obligations.
• Payment providers: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and other payment processors in connection with your deposits and withdrawals.

777v will not use your personal data for any purpose other than those described in this Privacy Policy or as otherwise notified to you at the time of collection.

777v processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to fulfil our obligations under the 777v Terms & Conditions, including account management, transaction processing, and customer support.
• Legal obligation: Processing required for compliance with KYC, AML, and other regulatory requirements applicable to licensed online gaming operations.
• Legitimate interests: Processing necessary for fraud prevention, platform security, responsible gaming monitoring, and improving our services, where such interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications and non-essential cookies, where we have obtained your prior consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

777v may share your personal data with the following categories of recipients, strictly on a need-to-know basis and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 processors — to facilitate deposits and withdrawals.
• KYC and identity verification providers: Licensed third-party services engaged to perform identity document verification and fraud screening on 777v's behalf.
• AML compliance providers: Screening services used to check player data against sanctions lists and politically exposed persons (PEP) databases as required by applicable regulations.
• Game technology providers: Software providers supplying casino games, sports betting engines, and live dealer streams available on the 777v platform — limited to the data necessary for game delivery.
• Regulatory and law enforcement bodies: Where required by applicable law, court order, or direction from a competent regulatory authority.
• Dispute resolution bodies: In connection with the resolution of player disputes escalated to independent arbitration under 777v's gaming licence conditions.

777v uses cookies and similar tracking technologies to operate and improve the platform. The following categories of cookies are used:

7.1 Strictly Necessary Cookies

These cookies are essential for the 777v platform to function and cannot be disabled. They are used for user authentication, session management, security, and fraud prevention. No consent is required for strictly necessary cookies.

7.2 Performance & Analytics Cookies

These cookies help us understand how players use the 777v platform by collecting aggregated, anonymised information about page views, session durations, and feature usage. This data is used solely to improve platform performance and user experience.

7.3 Functional Cookies

Functional cookies remember your preferences such as language settings, currency display, and responsible gaming tool configurations so you do not need to re-enter them on each visit.

7.4 Marketing Cookies

With your consent, marketing cookies may be used to measure the effectiveness of promotional campaigns and to personalise offers displayed within the 777v platform. These cookies do not track your activity on external websites. You may withdraw consent for marketing cookies at any time through your account preferences.

777v retains personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy and to meet applicable legal and regulatory retention requirements. The following general retention periods apply:

• Account and identity data: Retained for the duration of your active account plus a minimum of 5 years following account closure, in compliance with AML and gaming licence record-keeping requirements.
• Transaction and financial records: Retained for a minimum of 7 years following each transaction in accordance with financial record-keeping regulations.
• KYC verification documents: Retained for the duration of the regulatory obligation applicable at the time of collection, generally not less than 5 years following the end of the customer relationship.
• Support and communications records: Retained for 3 years from the date of the last communication unless the matter remains subject to an ongoing dispute or legal proceeding.
• Technical and usage logs: Retained for 12 months in aggregated or anonymised form for platform analytics purposes.
• Marketing consent records: Retained for 3 years from the date of consent or the most recent renewal of consent.

Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised. Where data cannot be immediately deleted due to technical constraints, it will be securely isolated until deletion is possible.

777v implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include but are not limited to:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and the 777v platform.
• Encryption at rest for sensitive personal data and financial records stored on 777v servers.
• Role-based access controls limiting employee access to personal data on a strict need-to-know basis.
• Two-factor authentication (2FA) requirements for internal administrative systems.
• Regular security audits, penetration testing, and vulnerability assessments conducted by independent security professionals.
• Incident response procedures to detect, investigate, and notify affected individuals of data security incidents in a timely manner.

While 777v takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account login credentials and for notifying 777v promptly if you suspect unauthorised access to your account.

As an internationally licensed online gaming platform, 777v may transfer your personal data to servers or service providers located outside Pakistan. Such transfers may occur in connection with the provision of cloud hosting, KYC verification, payment processing, or game technology services.

Where personal data is transferred internationally, 777v takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy. These safeguards may include contractual data protection clauses with service providers, or reliance on the data protection standards of the receiving jurisdiction where these are recognised as adequate.

By using the 777v platform, you acknowledge and consent to the transfer of your personal data to international service providers for the purposes described in this Privacy Policy.

If 777v becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all associated data will be securely deleted to the extent permitted by applicable law, and any deposited funds will be returned via the original payment method subject to verification of the depositor's identity.

If you believe that a person under 21 has registered on the 777v platform, please notify us immediately at [email protected] so that we may take prompt corrective action.

777v may send you promotional emails, SMS notifications, or in-platform messages about bonuses, new games, cricket betting markets, PSL promotions, and other offers where you have provided your consent to receive such communications.

You may withdraw your consent to receive marketing communications at any time by:

• Updating your communication preferences within your 777v account settings.
• Clicking the unsubscribe link included in any marketing email sent by 777v.
• Contacting 777v support via live chat or email and requesting to opt out of marketing communications.

Please note that opting out of marketing communications will not prevent you from receiving essential transactional and account-related communications such as deposit confirmations, withdrawal notifications, KYC requests, or responsible gaming alerts.

777v may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or platform functionality. The "Last updated" date at the top of this policy will be revised whenever a material change is made.

Where a change materially affects your rights or imposes new obligations on you, 777v will notify you by email or by displaying a prominent notice within your account dashboard. You are encouraged to review this Privacy Policy periodically to stay informed about how we protect your personal data.

Continued use of the 777v platform following notification of a Privacy Policy update constitutes your acceptance of the revised policy. If you do not agree to the updated policy, you must discontinue use of the platform and may request closure of your account.

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data by 777v, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week directly on the 777v platform.
• Email: [email protected] (plain text — not a clickable link).
• Subject Line: Please use "Privacy Query" or "Data Request" as the email subject line to ensure prompt routing to the appropriate team.

When contacting 777v regarding a data subject access request or other privacy matter, please provide your registered mobile number and account username to enable us to verify your identity and respond promptly.

777v aims to respond to all privacy-related inquiries within 30 days of receipt of a verified request. In cases where additional time is required due to the complexity or volume of the request, we will inform you of the extension and the reasons for it.